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Recent improvements to local maps have become a buzzword in the business community. Whether you have a virtual presence or not, including it in your local map can greatly benefit bringing local shoppers to work. All major search engines like Google, Yahoo, and Bing offer the ability to list local maps, but listing them to win more customers in any business is important.
Gone are the days when people sat reading yellow pages to find information about local businesses. Nowadays I almost rely on the Internet to find local businesses. Not only is it convenient, but it also makes it easier to get the latest and most accurate information about local businesses and their services. Currently, Google Maps marketing and optimization not only shows results for keywords but also dramatically changes the structure of traditional organic optimization techniques. Because there is a global list of local search maps, the final product of any marketing strategy requires initial reallocation. This is why the new field of local map optimization has become the most important and dominant element of local promotion techniques.
On the other hand, business owners will benefit. Most interesting is that if you rely on Google Maps improvements you can manage your competitors without paying for them. As a result, more and more business owners are looking to improve Google Maps. Google’s search engine market share is 81.14%, compared to other major search engines like Yahoo (7.46%), Bing (8.07%), Ask (1.74%), AOL, etc. This is an impressive number. (1.57%). Additionally, it is estimated that 35% of online searches are local, 61% of local searches are converted and 73% of online activities lead to local content.
Therefore, Google Maps optimization technology (along with optimizing maps from other major search engines) can easily understand that it provides businesses with a completely new set of products and services to promote in the market, so it is important to take action quickly.